Paso Robles; The Town that Didn’t Shut Down

It was an exercise in COVID-era civil disobedience, magazine says –Reason magazine is shining a national spotlight on the City of Paso Robles and how local businesses fought COVID-19 restrictions

SEASON OF COASTAL DISCOVERY!

Why do we call this time of year the season of Coastal Discovery? Simply put, this is the richest season to witness what Highway 1 and the Central Coast have

WINE COUNTRY VALENTINE’S DAY

Fall in love with SLO CAL this February. Spend your Valentine’s weekend exploring San Luis Obispo County’s glistening coastline, in a scenic vineyard or atop a grand vista. Bring along

GO FISH!

On Monday, the pond at Barney Schwartz was freshly stocked with rainbow trout by the California Department of Fish and Wildlife. For More Info Click Here

HISTORIC PIERS AND LIGHTHOUSES

Historically, the towns along San Luis Obispo County’s unique stretch of Highway 1 long served as harbors and destinations for trade. From the Chumash people and Portola expedition, to whaling

NATURE WALKS NEAR YOU

The natural landscape of our stretch of Highway 1 has inspired paintings, poems, literature and song. As such, we take its conservation very seriously so it can inspire generations to

Sea Otter Spotting on the Central Coast

Cute, furry, and playful, Southern Sea Otters make their homes just offshore along the SLO CAL stretch of Highway 1. Sea otters are native to the north Pacific Ocean, with

ELEPHANT SEAL SPOTTING

The Piedras Blancas Elephant Seal Rookery lets visitors see elephant seals up close and in their element. Find these magnificent marine mammals on the beach, just off Highway 1, along

WHALE WATCHING TIPS

Be outside during dawn, dusk and incoming tides Birds, fish and mammals are active during these times. Look for churning water surfaces, diving birds, shiny dolphin backs, seals and otters